Royal Caribbean sells Azamara brand, fleet
January 20, 2021,
by
Naida Hakirevic
Cruise major Royal Caribbean Group has entered into a definitive agreement to sell its Azamara brand to Sycamore Partners, a New York-based private equity firm.
The cruise brand is being sold in all-cash carve-out transaction for $201 million, subject to certain adjustments and closing conditions.
As informed, Sycamore Partners will acquire the entire Azamara brand, including its three-ship fleet and associated intellectual property. The transaction is subject to customary conditions and is expected to close in the first quarter of 2021.
Illustration. Image Courtesy: Royal Caribbean
Royal Caribbean Group explained that the transaction allows it to focus on expanding its Royal Caribbean International, Celebrity Cruises and Silversea brands. In July 2020, Royal Caribbean purchased the remaining shares of Silversea Cruises after acquiring a two-thirds stake in 2018.