Courtesy of Roku
At the core of Roku’s content push are a few key elements: The former slate of Quibi shows (now rebranded as “Roku Originals”), content from 'This Old House,' which Roku acquired in March, and original content created through its newly launched content studio.
Roku, the market leader among streaming device makers, has long pitched itself as the overarching platform of streaming TV, a place to find content from any network or content company. That basic pitch isn’t changing, but if this year’s Newfront pitch to advertisers is any indication, the company is leaning more heavily into exclusive content, as it seeks to bolster its advertising business.