Rockstar Games Teams with CircoLoco for New Record Label
Anybody who has ever played a Rockstar game knows just how important the music is to the experience, particularly with their Grand Theft Auto series. The past few Grand Theft Auto games especially featured an expertly-curated soundtrack boasting a lineup of artists both known and unknown that seemingly perfectly captured the vibe of the world when the game was released, simultaneously turning many gamers on to fantastic bands and artists.
So while any other video game publisher/developer announcing their intention to start a record label might seem out of place, Rockstar’s announcement today almost feels long overdue.