Rochester Democrat and Chronicle
It was cheat day for body builders Jess Cosentino and Carl Webber, her fiancee. She convinced him to head to Niagara Falls to a cool looking burger restaurant that she had spotted on social media.
"I'm a foodie," she said. "I love food. I love different unique foods."
Rock Burger USA offered 37 large, messy burgers, many of them over-the-top creations. Rock Rolls, a cousin to pizza rolls, were stuffed with chicken wing dip or an Oreo filling. Cosentino especially loved the ranch-seasoned tater tots.
They left so impressed with their experience that they decided to bring the restaurant to Rochester as a franchisee. It is their first foray into the restaurant business, but they knew enough to put a contingency in their contract: that they had to add a burger created just for Rochester.