'It's Always Sunny in Philadelphia' star Rob McElhenney has launched a new multimedia company, More Better Industries, that will oversee film, marketing and consulting projects. McElhenney, a South Philly native, has branched into a number of new ventures in recent years, including purchasing the Welsh soccer club Wrexham AFC with Ryan Reynolds and started the Irish American whiskey brand Four Walls with his TV co-stars Glenn Howerton and Charlie Day.