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MADISON, N.J., March 16, 2021 /PRNewswire/ -- Coldwell Banker Real Estate LLC, a Realogy (NYSE: RLGY) brand, recently commissioned a survey, conducted online by The Harris Poll among over 1,300 U.S. homeowners, exploring their plans to sell amid this year's fast-paced market to coincide with its national ad, "Guiding You Home Since 1906," airing during the NCAA Men's College Basketball Tournament. The survey findings indicate this already hot real estate market is roaring into this decade, as one in five homeowners (20%) plans to sell in the next 12 months.
"Guiding You Home Since 1906"
Airing just in time to capitalize on this growing trend, the "Guiding You Home Since 1906" ad shows people celebrating the joy of returning home, a sentiment made more meaningful after a year spent apart from those we love. Last year, following a first-of-its-kind transparent rebrand to modernize the 40-year-old logo, the brand released the ad with the new North Star logo and brand story to the consumer market set to air during the 2020 NCAA Men's College Basketball Tournament. However, after only a week of airing the ad, the tournament was cancelled.