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Experts predict that an upgrade in infrastructure and an increase in leisure travel will drive growth in highway retail. Brands such as Tata Croma, Starbucks, and Uniqlo have already opened or are planning to open stores on highways. Developers are also investing in highway retail, with projects such as a 500,000 sq ft mall on the Mumbai-Nashik highway and a 1.5 million sq ft retail space on the Chandigarh highway.

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