Last modified on Wed 10 Feb 2021 15.11 EST
The slowdown of luxury fashion continues with the announcement that Rihanna’s ready-to-wear line Fenty has been discontinued.
The fashion line, launched in 2019, made history as the first luxury brand run by a black woman and effortlessly chimed with Generation Z’s values of inclusivity and diversity. It was also only the second luxury fashion house started from scratch by the French conglomerate LVMH – after Christian Lacroix in 1987.
Although it comes as a surprise – Rihanna picked up the Urban Luxe gong for the brand at the Fashion awards in the 2019 – the end of the ready-to-wear arm of Fenty is in part a casualty of the pandemic.