Published in General on 28-12-2020
Photo: Shutterstock.com
Does a digital Christmas also mean that an unseen number of presents will be returned? As the past few weeks have seen massive online purchases, American retailers are already bracing themselves for a tidal wave of returns.
Higher return percentage
The US Retail Federation estimates Christmas sales this year at 767 billion dollar (627 billion euro), more than 5% higher than the same period last year. However, there is a big 'but': about 13% of that, or 101 billion dollar (83 billion euro) in goods, will be returned according to the trade federation, Reuters reports.
The number of returns may be even higher, as many shoppers bought their gifts online this year for fear of the corona virus. Traditionally, the return percentage of goods ordered on the internet is much higher.