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These were the key changes in consumer behaviour last year.
Supporting local shops
Local, independent shops benefited from more people working and socialising at home during the pandemic.
Research by Aviva showed 33 per cent of people shopped more at local stores, while a fifth bought more items from charity shops, as Brits explored their neighbourhoods.
The report published today reflects changing shopping habits, which have had a dramatic impact on fashion retailers.
Dresses out, trackies in
The focus on independent, local shopping came at the detriment of high streets in major cities. The plight of chain retailers has been well publicised following the high profile collapse of brands such as Arcadia and Debenhams.

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