Centara Reserve Samui is the inaugural property of the new brand Reserve, which aims to be the five-star-luxury tier under Centara Hotels & Resorts, Thailand's leading hospitality operator. The beachfront property is formerly known as Centara Grand Beach Resort Samui for more than two decades until it was closed in 2019 for a complete transformation and reopened its doors on Dec 1 last year. Why the name Reserve? It's a place set aside for a special purpose where luxury and sanctuary intermingle.