RepTrak Receives $10M Venture Loan
RepTrak, a Boston, MA-based developer of an enterprise software platform and subscription-based service focused on providing businesses with key data analytics to understand, improve and protect their corporate reputation, received $10M a venture loan from Horizon Technology Finance Corporation (NASDAQ: HRZN).
Horizon funded $5m while a private investment vehicle managed by Horizon Technology Finance Management, Horizon’s advisor, funded $5m.
The company will use the loan proceeds for general working capital purposes.
Led by Kylie Wright-Ford, Chief Executive Officer, RepTrak tracks and monitors how consumers feel about a brand, in order to provide business leaders with measurable insights and actionable intelligence to enhance their loyalty and improve return on investment. The company has received funding from Catalyst Investors.