TURIN, Italy, September 28, 2023--Elbkind Reply, the digital creative agency within the Reply Group, was awarded the renowned German Brand Award in the category "Brand Communication - Social Media" for its collaboration with Takko Fashion on the "Mystery Challenge". The "Mystery Challenge", developed by Elbkind Reply to mark the 40th anniversary of the quality fashion discounter Takko Fashion, is an interactive in-store event that included a multi-part series on Instagram.