Tom J. Bechman
TAIL WAGS DOG? Shelf space devoted to products like this organic zucchini tray is small, and average consumers rate “organic” as a low-influencing factor — yet organic production receives lots of media play today.
The customer is always right, whether he or she is really right or not!
Feb 01, 2021
Maybe you like to post what you do on your farm on social media. No doubt, some consumers find it interesting when you explain what you do. Damian Mason contends that what consumers don’t often like is when a farmer implies consumers should be grateful for how hard he or she works just so people have food to eat.