Reddit debuts Australian presence, appoints Woolies digital strategist as chief
Social news aggregation site claims a local user base that's growing 40 per cent year-on-year and is unique among social media platforms
Reddit has made its official debut on Australian shores and brought on former marketer, digital strategist and Woolies X leader, David Ray, as its country manager.
The social news aggregation site said the decision to launch locally came after recognising the Australian market as its fourth largest user base globally, a base that’s growing 40 per cent year-on-year. Reddit also recently launched operations in Canada (March 2021) and a dedicated presence in the UK last September.