#PRAwards 2021 highlight: How Telkomsel's media relations during the pandemic went golden

Details
20 April 2021
The way Telkomsel pivoted from face-to-face media relations to a virtual model that helped it stay close to media is a testament to Telkomsel’s ingenuity and a deep understanding of the media landscape, built on an already strong partnership foundation. The company’s renewed media relations approach earned it a place as a top finalist for Best Media Relations Strategy at
MARKETING-INTERACTIVE's recent PR Awards 2021.
Challenge
When the telecommunications company committed to supporting the Indonesian government’s COVID-19 measures in 2020, all employees were asked to work from home. This meant that face-to-face media relations became impossible. While Telkomsel developed initiatives to keep in touch without meeting media partners physically, the company had to figure out what would work best to maintain close relations with media.

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