Photos courtesy of Raven Autonomy
MEET OMNIPOWER: Originally developed under the name Dot Technology, this autonomous platform gets a new moniker as part of the branding strategy for Raven Autonomy, which brands its driverless tools under the OMNi umbrella.
Company pulls together tech names under a single brand as market for driverless tools grows.
Suggested Event
Jun 15, 2021 to Jun 17, 2021
A product's brand can set it apart in the market and help buyers better understand what a company is offering. The challenge is bringing together different products under a single umbrella that makes sense for buyers. Raven Autonomy has been acquiring driverless ag technology with different brands, but that ends today. There's a new umbrella brand for the line and new names for the tools that are already part of what will be a growing stable of products over the next few years.