Ralph Lauren Taps La Marche Bleue for Holiday Campaign
Ralph Lauren Taps La Marche Bleue for Holiday Campaign
Ralph Lauren
Ralph Lauren
What does it mean to be in a family? For social bonds to bind by the love that wields them? This holiday season, Ralph Lauren launches its “Family Is Who You Love” campaign, which celebrates families in all their forms: biological, chosen.
The handsome Parisian dance crew La Marche Bleue heads the campaign, clad in Ralph Lauren knits, suits, and plaids. The crew, headed by choreographer Leo Walk, is known for blurring the lines between contemporary and hip-hop, a kind of cultural fluency that resembles Ralph Lauren’s own history, mixing the high and the low. Speaking of their sense of unity and closeness, dancer Ablaye Diop says his favorite thing about the collective is “the different energy that mixes together and makes us one.”