Rakuten Mobile introduces iPhone 12 - Mobile World Live
22 APR 2021
Japanese mobile newcomer Rakuten Mobile made a huge step towards levelling the playing field with rivals, detailing plans to begin adding Apple’s iPhone 12 line-up to its range from the end of the month.
CMO Naho Kono (
pictured) told the media the company will offer the “most reasonably priced” iPhones in the country as part of its Unlimit VI plan, with flexible data options.
Rakuten Mobile will start accepting orders online and at retail outlets tomorrow (23 April) and also plans to soon offer all iPhone models running iOS 14.4 and later.
Marc Einstein, chief analyst at Japan-based research company ITR, told