Claudiane Philippe ’13, MA’14
Three years ago, Claudiane Philippe ’13, MA’14, turned to social media for recommendations on where to find a hip cocktail in Boston. Surprised so few area bloggers were showcasing specialty drinks, she started documenting her own happy-hour discoveries.
One day, a friend noticed Philippe’s colorful manicure complemented the vibrant concoction she was holding — and the concept for her Instagram account Nail the Cocktail (@nailthecocktail) was born. Her posts hyping Boston’s best boozy beverages (and her latest nail designs) started going viral. Within six months, Philippe had more than 9,000 followers.
“Sometimes, when people want to go out and have a good drink, they worry they won’t like what they order,” Philippe says. “I try to make all of that less intimidating.”