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Singapore-based start-up Rainforest is looking to acquire online direct-to-consumer personal care brands from Asia Pacific in order to scale them up.
Established in January, Rainforest was launched by executives from some of South East Asia’s top start-ups, including Carousell, Airbnb, Fave and OVO.
The company describes itself as a
‘serial acquirer’​, targeting e-commerce brands that have the potential to grow.
“It’s becoming increasingly easy to anyone to set up a brand. Anyone who has an idea of what’s interesting for the market can create it and entrepreneurs can start with a relatively small capital to create the brand they want,”​ said co-founder and CEO JJ Chai, who previously held roles at Carousell and Airbnb.

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