<p><span><a href="http://email.prnewswire.com/ls/click?upn=3slWLw94I3jq-2B-2FedjFNgZK-2BMkdXDxbOZc4idZsVHUl7nrj01mlF-2BjBGEiYSGmbbix4_N_O3XWFiAdWrzzrOIt72qAuNe9dxlo4g-2BA060UwSy-2BE-2FLtoEpk1TTaSx-2BajZQ9riiU5UekdN-2BuZ2vidDmZiKpzjyfETMpLrBwDC-2BMn4uXUYC4sqFualIwz7SZ8Ey4yEGxWEpj8R7Itkr9SbJMFZUrf-2FVr2xflr9wyX1w2vyZ-2Bw3Udn85imBmDQAjYkLi-2FEbwlB1j7aIALG0vhqjIEMqdNDGOZkfi1NS7jV8zEdxlt1uar8d4-2FWyui6F2J2B5AfgFrFO5fuqwGN-2FNALcYu6f-2F5FqmZ4d-2FwkOxkqlMmnM-2FsRxE61lOWoqc7kiOSEqk2ns-2BYayoeR56Hbn-2FSLcigtz91Eclefu0D-2BUdh-2BtboWDCRLobO5geOKwNm39FtCE-2BpFguEK" target="_blank"><b>Railsbank</b></a></span><span>, the leading global Embedded Finance platform, has today launched a new industry category that is set to drive the next wave of innovation within financial services. Known as Embedded Finance Experiences, the new category and vision represents the next phase of growth for embedded finance, moving away from basic banking, card or financial products to deeper and richer financial experiences that are seamlessly part of a brand's customer journey.</span></p>