One of the most bewildering features about Brand Rahul® is how it occupies only two standard positions in public perception: Boo! and Yaay! There seems to be nothing in between available on the dial. Let us elaborate. Rahul Gandhi is seen as being 'over', past his expiry date even before he expires, gone, kaput, politically pfft... every time he doesn't make a 'comeback', or isn't seen by every Congress worker and their valet as the Messiah, or doesn't get a chance to be credited with a Congress assembly election victory (because Congress lost).