Jun 9, 2021
Scott Bowers - Photo courtesy of RAEN
SPONSOR
Eyewear brand RAEN, one of the fastest growing brands in the industry, has just hired a well-known Oakley marketing veteran as Chief Marketing Officer.
Scott Bowers most recently worked as VP of Sales and Marketing for outdoor brand Smartwool, which is owed by VF Corp. But he is best known for the more than 25 years he spent at Oakley as the marketing leader responsible for Oakley’s brand identity worldwide, marketing strategies, e-commerce and demand creation. He was there for the whole crazy ride from the brand’s infancy to reaching over $1 billion in revenue.