'Tractor Boys' go pop with Ed Sheeran sponsorship
05/06/2021 15:00
(Reuters) - English football club Ipswich Town may have fallen on hard times but they are hoping a new shirt sponsorship deal with singer Ed Sheeran will make them the "A Team" with the ginger-haired crooner's fans.
Ipswich, nicknamed 'The Tractor Boys', were FA Cup winners in 1978 and won the UEFA Cup, forerunner of the Europa League, in 1981 but now find themselves in the third-tier League One.
The one season deal with singer/songwriter Sheeran, who lives near Ipswich and is a fan of the team, will see a logo featuring mathematical symbols (plus, minus, equals, divide, multiply) and the word TOUR, on the club's blue shirts.