Quaker Oats brings food flavour innovation in oats category in India
Consumers can now use the delicious 'Homestyle Masala' and 'Tangy Tomato' flavour sachets. Quaker has planned a 360-degree campaign to promote the new offering
Delhi, March 16, 2021
Bringing variety to breakfast, Quaker India has launched first-of-its-kind food flavour innovation â Quaker Oats with Flavour Mix. The âMade for Indiaâ innovation brings plain oats with two different flavours - Homestyle Masala and Tangy Tomato â in one pack to offer consumers tasty and convenient ways to consume oats.
Consumers, especially millennials, today are increasingly adopting âmindful eatingâ as they seek nutritious and versatile food options without compromising on taste. With people spending more time indoors over the last few months, food and nutrition have become an even bigger priority, with consumers focusing on ingredients, nutritional value, etc. In this context, breakfast â the first meal of the day â has become an important ritual for many people, especially youngsters, as it helps them power through the day. What they are looking for are options that are nutritious, yet tasty and easy to prepare.