QUADPACK: Quadpack sets its sights on China with Yuga partnership
QLine packaging range to meet demand for 'Made in Europe' solutions by major Chinese beauty brands
The growth of the Chinese cosmetics industry has prompted international beauty packaging manufacturer and provider Quadpack to commence a commercial push into the domestic market. An agreement with long-term partner Yuga, based near Shanghai, will allow Quadpack to offer its QLine range to brands seeking the quality, performance and distinction of products 'Made in Europe'.
The move into China is part of Quadpack's 2020-2025 business strategy, which sets out growth plans in each of its key territories of EMEA, the Americas and the Asia-Pacific region. It follows last year's opening of a sales office in Japan and the appointment of Raj Savji as Managing Director - Asia Pacific, to develop Quadpack's presence in the region.