A new online toolkit has been released by Quality Meat Scotland to support Scotland’s red meat industry to engage in positive conversations about red meat during January.
QMS Chair, Kate Rowell, emphasised the importance of positively conveying the benefits of eating red meat as part of a healthy, balanced diet after the festive period.
“Within the red meat industry, January can bring a sense of trepidation with anti-red meat rhetoric flooding social media.
“Although it can seem like the month is hijacked and distorted with misinformation, it is essential that farmers, butchers, hauliers, auction marts, and processors feel like they are well equipped to positively engage, inform and promote the benefits of our industry, and this toolkit will support them in doing so,” said Kate.