The QLZH Foundation, the voluntary organisation managed by the real estate company QuickLets and Zanzi Homes, presented its #LikeAWoman campaign on March 8, in celebration of International Women’s Day.
The main objectives of the campaign are to raise awareness on Malta’s performance on the European Gender Equality Index, break down stereotypes and celebrate success stories of women who challenged society’s odds.
The short socio-documentary took a thought-provoking approach to highlight men’s and also women’s perceptions on matters that may have become socio-normative, such as driving skills, physical endurance and male-predominant professions.
A group of participants from both genders were invited into a studio and asked a set of questions, such as who they felt parked best between men and women or how many women would it take to lift 155 kilos.