Qatar National Tourism Council (QNTC) signed a Memorandum of Understanding (MoU) with Mowasalat (Karwa) to train its Karwa staff in service excellence and enhance their knowledge of the destination’s offerings. The MoU marks the first phase of the newly launched Service Excellence programme, which forms a core part of QNTC’s tourism strategy. QNTC is working with key stakeholders to elevate customer-facing experiences.