Blake Wolfe
Martha Callum, Coca-Cola Canada Bottling Ltd.’s senior director of total rewards, talks about the challenges of the coronavirus pandemic, diversity and inclusion initiatives and perfecting her baguette recipe.
Q. What top challenges do you face in your role?
A. Right now, it’s all related to COVID-19 — not only ensuring that we have proper safety processes in place to protect our employees, but also the effects of remote working and the mental health of our employees and their families. Communicating the advantages of the benefits and savings plans to employees is another challenge. I’ll be visiting our sites and talking to employees and they might say, ‘I didn’t know you could do that,’ or ‘I guess I should set up my [tax-free savings account].’