July 7 2021, 12:45 pm | BY Ricki Green | 2 Comments
Shanghai-born, newly Sydney-minted creative studio PUSH has tapped into internet culture in the new national ‘Get Your Kicks’ campaign for Platypus Shoes.
The campaign heroes up and coming dance talent from Sydney and Melbourne discovered on instagram.
Commissioned by Taboo Group and directed by PUSH founder Jonathon Lim, the high energy, dancers @aishamarydance@jiggyjaya@daystarkuando and Lucky Garduce express their individuality through their style, their moves and their shoes.
Says Lim: “We can do a lot of filmmaking tricks- but at the end of the day, it was a really simple, pure fun concept from the team at Taboo. We found super charismatic talent that could show “Get your kicks” is something that lives inside you and can burst out any time in the most mundane of situations.”