The Go-Vi Eradicator19 purifier (ASA/PA)
An ad for an air and surface purifier has been banned for stating it could destroy coronavirus.
The ad for the Go-Vi Eradicator19, seen on the website protect-nhs.co.uk in November, included the claim “Proven to destroy Coronavirus* cells.”
Text near the bottom of the page stated: “*Go-Vi’s Eradicator19+** air purification system has been tested by independent laboratories and proved to be effective against the following … H5N1 & Coronavirus – a reduction of 5.7 logs (99.9998%) in less than 0.44 seconds in destroying airborne H5N1 avian influenza virus.”
The ad said testing had been carried out by The Centre National de la Recherche Scientifique, Lyon, France.