Tata Passenger Electric Mobility Ltd (TPEM) launched its first pure EV, the Punch.ev, based on the advanced Pure EV architecture. With the addition of Punch.ev, Tata Motors expects its EV sales to exceed 1 lakh units. Tata Motors aims to create new segments and offer choices to customers with different body styles and price points, such as the Nexon EV, Tiago, and Punch EV. The company targets volumes beyond 1 lakh next year. The diverse profiles of EV customers include early adopters, pragmatic customers, homemakers, school students, doctors, and smart businessmen.