16th March 2021
Pukka is launching a new, limited-edition Sausage, Leek & Cider pie, in partnership with Westons Cider.
Rolling out to supermarkets shelves this week (RRP £1.89, 213g), the launch will be highlighted with a ‘limited-edition’ flash on the front of pack. Pukka has also swapped its trademark orange packaging for a summer-themed box complete with bunting imagery and a pint of Stowford Press cider.
Rachel Cranston, Head of Marketing and Innovation at Pukka, said: “Our mission is to put more pies on more plates more often, which means continuing to innovate to make pies more relevant throughout the year, including in the summer. With Sausage, Leek & Cider, we have achieved just that. This is thanks to working with the Westons team to add their well-loved Stowford Press to our recipe along with our combination of tasty ingredients – because nothing says summer quite like sipping on a refreshing cider.