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Publicis Groupe India has announced changes in its media services domain. It is bringing together data science, programmatic and media tech, along with Zenith and Starcom, under a common leadership to strengthen focus on scaled media, real identity and data capabilities.
According to a statement, this realignment will help expediting its media product around Epsilon PeopleCloud, Epsilon powered data services and programmatic, amongst others. Sapient Razorfish will also be part of this offering and will focus on consulting solutions around the full spectrum of real identity, digital, data and media tech.
The Groupe has elevated Tanmay Mohanty as the CEO of media services, Publicis Groupe India. Prior to this role, Mohanty was CEO at Zenith.