Proximo Spirits have become the majority stakeholder in former two-weight UFC champion, ‘The Notorious’ Conor McGregor’s whiskey brand, Proper Twelve — in a deal estimated to be worth in excess of a cool $600 million.
The 32-year-old Crumlin native is set to remain as a face for the brand as well as remaining in an ownership position.
According to
The Mac Life, the agreement struck is considered to be a re-evaluation of a prior arrangement between the two.
Mike Keyes, the CEO of Proximo Spirits released a statement to
Shanken News Daily, claiming that the brand continues to grow and develop at an “