Project Titan by Apple is a move to take on Tesla in the field of automobiles
From technology, smartphones, and now to self-driving vehicles, Apple is putting all its fingers in the pie with Project Titan.
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Apple is entering the field of automobiles by self-driving car technology scenario and has made it a mission to produce passenger vehicles by the year 2024. The company will use its breakthrough battery technology in the vehicles. The iPhone maker’s venture project of automobiles is known as ‘Project Titan’ and started in 2014 when it first designed a vehicle from scratch.
The company even drew back its mission and efforts at one point to focus on technology and software and reassess its’ goals. However, once Doug Field, an Apple veteran who earlier worked with Tesla, returned to supervise the project in 2018, entered the scene, the project took significant progress. The veteran so far laid off around 190 people from the team in 2019. Since his arrival, the project has levered enough that it now aims to develop a self-driving vehicle for consumers. Apple’s mission of building a personal vehicle via Project Titan for the public is a competitive contrast to rivals like Alphabet’s Waymo, which has produced robot-taxis to ferry passengers for a driverless ride-sharing service.