The European Union should prohibit targeted advertising as part of new rules against Big Tech platforms in the bloc’s Digital Services Act, the EU’s institutional data protection watchdog has said.
The recommendation comes as part of an opinion from the EU data protection supervisor (EDPS) on the European Commission’s proposals for the Digital Services Act (DSA) and the Digital Markets Act (DMA), which the EDPS released on Wednesday (10 February).
The Commission’s December proposal for a Digital Services Act pitched the idea of greater transparency obligations for platforms in the field of targeted advertising, amongst other requirements in the field of content regulation. Penalties for violations of the rules include fines of up to 6% of a company’s annual income.