Procter & Gamble : Herbal Essences Invites You to Celebrate 50 Years of Amazing Scents and Hair Memories

Herbal Essences Fans Get #ScentBack to Favorite Hair Moments in a Playful Social Media Challenge
For 50 years now, Herbal Essences has been known and loved for its iconic scents and plant-powered products that leave hair looking and smelling amazing. In honor of this milestone anniversary, Herbal Essences is inviting fans to celebrate their favorite hair moments through a #ScentBack journey on TikTok and Instagram, demonstrating the way scent and memory are forever intertwined. To participate, just sniff, tousle and show how Herbal Essences takes you back to your favorite hair moments of the past – whether that be your virtual birthday a few weeks ago or prom 20 years ago. Everyone is invited to relive their favorite hair memories inspired by the Herbal Essences scents they know and love.

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