Future in demand after update on GoCompare acquisition
A look at the major movers on the London market on Wednesday
1.11pm: Publisher pleases at presentation
Future PLC (LON:FUTR) has been lifted by a presentation to analysts this week on price comparison websites.
The company, which recently bought GoCompare, believes such websites can continue to add value for consumers and also product providers.
It said the integration of GoCompare was going well, according to Roddy Davidson of Shore Capital, who issued a buy note on the business.
Davidson said: "We were encouraged by the positive points stressed in yesterday’s presentation and see good structural growth prospects for the price comparison website [PCW] market through attracting more consumers and increasing conversion rates – as an example only around 30% of switching activity in car insurance is via PCW’s, despite 40%-50% of customers using a PCW to research prices.