Private equity firm Brynwood Partners VIII L.P. announced the purchase of frozen foods firm De Wafelbakkers from Anschutz Corp. subsidiary The Oklahoma Publishing Company this week.
Based in North Little Rock, AR, De Wafelbakkers manufacture branded, co-manufactured, and private label frozen pancakes, waffles and French toast for retail sale and food service outlets in the United States. De Wafelbakkers also distributes its products in Canada and Mexico, according to its website.
“Brynwood already has a presence in the breakfast category through its dry mix offerings with its Hungry Jack and Arrowhead Mills brands, owned by Brynwood portfolio company Hometown Food Co.,” Henk Hartong III, chairman and CEO of Brynwood Partners, said in a release. “We also have extensive experience in the frozen manufacturing space and believe that we can partner with the management team to accelerate performance in De Wafelbakkers’ business. The frozen pancake, waffle and French toast market is a growing space and we are excited to be invested in the category with such a significant manufacturing player.”