Print Geeks
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Almost a year ago in the June/July 2020 issue of
WhatTheyThink, I wrote about being an industry of geeks writing: âThe printing industry is full of geeks. We obsess over the minor details of putting drops of ink on paper, metal, wood and everything else. We obsess over building finishing departments that transform printed material into finished products. We get wide-eyed over the latest machinery. We ogle over high-speed presses with inline finishing like it is a McLaren at a stop light. Being a print geek transcends organizational rank and is a trait of owners, sales reps and operatorsâeveryone.â