Price-marked packs: Price savvy
7th May 2021
Value has always been an important consideration for convenience store customers, but the events of the past year have thrown this consideration into even sharper relief, forcing many more people to re-evaluate their spending habits.
The pandemic brought with it a wave of redundancies and business closures – particularly in non-essential retail – meaning many consumers have had their incomes severely reduced.
“The pandemic and the ripple effect of economic hardship have caused considerable changes in the way consumers are behaving and valuing products,” says Phil Sanders, out-of-home commercial director at Britvic, owner of Robinsons and Pepsi. “This has altered traditional shopping missions, purchases and overall basket spend, with many people now more mindful about their spending.”