Presidents and First Ladies Launch National COVID-19 Vaccine Education Initiative
March 12, 2021
The Ad Council and COVID Collaborative today announced new PSAs as part of their COVID-19 Vaccine Education Initiative’s “It’s Up To You” campaign featuring former Presidents Barack Obama, George W. Bush, Bill Clinton, Jimmy Carter and former First Ladies Michelle Obama, Laura Bush, Hillary Clinton and Rosalynn Carter.
The videos are designed to encourage all Americans to get answers to the top questions about the COVID-19 vaccines at GetVaccineAnswers.org and to get a vaccination when it’s available to them.
“Over the past year, the pandemic has taken an immeasurable toll on families all across the country and upended everyone’s lives,” said President Barack Obama. “Michelle and I got vaccinated against COVID-19 because we know it’s the best way to get the country back up and running again—and get us back to the moments we miss. We hope every American will do the same and get a vaccine as soon as it’s available to them. It could save your life.”