PR gurus launch gibberish factory
Save
Share
It is a dire, present-day irony that so-called communications professionals are among the very worst operators of the English language.
Weâre ordinarily loath to waste anyoneâs time wrestling with plain gibberish, but the announcement of a new âcommunications and social innovation consultancyâ from former Weber Shandwick strategy chief
Ian Rumsby â and business partners
Drew Klonsky and
Their enterprise is called Aeio. Presumably they couldnât afford the last vowel.
âWe built Aeio to help organisations uncomplicate the complex, navigate the shift in market need and expectation, and (as we like to say) do good, make better. Itâs a direct response to the growing need for brands to better connect communications, culture and commerce,â Rumsby told Telum Media.