PR gurus launch gibberish factory

PR gurus launch gibberish factory
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It is a dire, present-day irony that so-called communications professionals are among the very worst operators of the English language.
We’re ordinarily loath to waste anyone’s time wrestling with plain gibberish, but the announcement of a new “communications and social innovation consultancy” from former Weber Shandwick strategy chief
Ian Rumsby – and business partners
Drew Klonsky and
Their enterprise is called Aeio. Presumably they couldn’t afford the last vowel.
“We built Aeio to help organisations uncomplicate the complex, navigate the shift in market need and expectation, and (as we like to say) do good, make better. It’s a direct response to the growing need for brands to better connect communications, culture and commerce,” Rumsby told Telum Media.

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