PR Contributing to 74% of New B2B Business Leads According to UK Study

Yet, 43% of British B2B business development teams don’t use earned media
London, United Kingdom - 20th December 2022: Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study - “B2B PR for Growth” - commissioned by Champion Communications...

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