VIRGINIA â Virginia Market Square is introducing a new free program: Power of Produce (PoP) Plus! for Seniors at the farmers market on Silver Lake at the Kline-Cuppoletti Park Facility.
This program was created at the Oregon City, Oregon, farmers market in 2011. Due to its success, it has spread to farmers markets all over the nation. The PoP Club for youth has been in Minnesota since 2014, and Virginia Market Square has and continues to participate. PoP Club for youth will open July 8 this year.
Each senior participant in the program who signs up at the market will receive a $2 token to be spent on fresh produce. Participants will receive their token once for every week they visit the market. They can choose to spend it on their own $2 selection of fresh, locally grown produce, or save their token for a future market. Youth receive two $1 tokens each week to be spent on fresh produce at the market.