POW! WOW! Worcester has named Redemption Rock Brewing Co. of Worcester its official craft brewery for the nonprofit’s 2021 art festival, the two organizations announced on Wednesday.
Through the partnership, Redemption Rock will brew the official beer of the festival, to be announced at a later date.
Image
The POW! WOW! Worcester mural "Smiley" by artist OG Slick
The festival is set to take place from Aug. 13-22.
This marks the second partnership between POW! WOW! and Redemption. In 2019, POW! WOW! curated five artists to provide artwork for Redemption Rock labels, per the announcement.
“POW! WOW! Worcester has inspired us and so many others to use art as a way to connect with the community, and we and the city are so much better for it,” said Dani Babineau, CEO and co-founder of Redemption Rock, in a press release.