Potatoes upgrade both in packaging and offering
"We want to treat high-quality potatoes as if they were cookies, and that's why they are packed in beautiful cardboard boxes that are also appealing to the eye," said Matteo Zanarini, speaking of the new 4kg bags that contain purple, red and yellow potatoes.
Red and purple potatoes
"The red and purple colors refer to both the skin and the flesh of the potato. I run the third generation family business, after my grandfather Antonio and father Danilo. I follow the teachings of my father, who had a very broad and modern vision of the potato and onion sectors," said Zanarini.